Patrick Sullivan and Ben Cockerham, formerly with the Orchard, have formed RightsFlow Entertainment Group. The consulting group, based in New York, intends to assist companies with strategic planning and advise them in connection with licensing rights.
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A pair of digital music executives are parlaying their rights expertise into a startup consultancy. The group, called RightsFlow Entertainment Group, is headed by ex-Orchard members Patrick Sullivan and Ben Cockerham. The company, which first bubbled last week, is aiming to assist companies lost in the licensing weeds. “With the advent of a myriad of new music industry business models, there is a striking need for clarity and guidance in the matters of creating and obtaining proper licenses as well as practically implementing those licenses,” said Sullivan.
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