October 12, 2011 (New York, NY) RightsFlow, the leading licensing and royalty service provider, will have key members of its executive team featured during this year’s 2011 CMJ Music Marathon & Film Festival taking place in New York City from October 18 through the 22.

Patrick Sullivan (President/CEO), Ben Cockerham (Chief Strategy Officer/CFO), Scott Sellwood (SVP & General Counsel), Michael Kauffman (SVP of Corporate Content & Content), and Chris Potter (Director of Marketing) will each lead conference panels addressing key challenges and opportunities for artists, labels, and businesses within the music, entertainment and technology industries. With over 1,500 events (including panels, performances, film screenings, and networking functions), the CMJ Music Marathon & Film Festival is the largest and longest-running of its kind. For more information, visit the official website at www.cmj.com/marathon/ or view the full schedule here.

RightsFlow executives will participate on the following panels (listed in chronological order). Additionally, company personnel will be attending and enjoying live music at various venues throughout the week.

The New World of PR
Wednesday, October 19th from 11:00 AM – 12:15PM in Room 802 Kimmel Center NYU.
Michael Kauffman (RightsFlow SVP Corporate Communications & Content) will be moderating.
Panelists:
Brad Tolinski, Editor, Guitar World
Elizabeth Lutz, Shore Fire Media
Alexandra Dunne Glassnote Records, Publicity
Laurie Jakobsen, President, Jaybird Communications

Synopsis: How social networks and interactive platforms are changing the face of PR and marketing, from spin towards engagement.

Publishing 101
Wednesday, October 19 from 3:30PM – 4:45PM in Room KC 405 Kimmel Center NYU.
Scott Sellwood (RightsFlow SVP and General Counsel) will be moderating.
Panelists:
Garry Velletri, SVP of Bug Music
Rich Scott DePerto – Manager, Copyright & Licensing, Reservoir Media Management
Justin Shukat, GM – Primary Wave Music
Frank Liwall, President, Royalty Network

Synopsis: The nuts & bolts roadmap to making money and having longevity in the music industry. An introduction to how publishing enables artists to make money during and after their career through performance revenue and synchronization licensing.

That Cloud is Shaped Like a $
Thursday, October 20 from 11:00 AM – 12:15PM in Room KC 405 Kimmel Center NYU.
Patrick Sullivan (RightsFlow President/CEO) will be moderating.
Panelists:
Elizabeth Moody, Head of Strategic Partnership Development and Content, YouTube
Jason Pascal, VP & Associate General Counsel, The Orchard
Charles Caldas, President, Merlin
Nick Chakalos, President, CatchMedia

Synopsis: The real business of clouds – not for beginners. Executives who are directly engaged with the business of the cloud discuss the direction of cloud computing in the music business space, and what the potential financial gain will be in the future.

Instant Gratification: Share Economy – More Choices, More Value, Right Now
Friday, October 21 from 3:30PM – 4:45PM in Room KC 406 Kimmel Center NYU.
Ben Cockerham (RightsFlow Chief Strategy Officer/CFO) will be moderating.
Panelists:
Tyler Lenane, Senior VP & General Counsel, MOG
Garrett Kamps Director of Music Programming, Rhapsody
Bruce Henderson, CMO, Beyond Oblivion
Vickie Nauman, Vice President-North America 7digital

Synopsis: Innovative new companies like Netflix have demonstrated that the modern customer loves massive variety at their fingertips any time of the day or night. How can you leverage the latest technology to deliver in a cutting edge, interactive way?

From Karaoke to Cover Songs: Capturing All Licensing Revenue Streams
Friday, October 21st from 3:30PM – 4:45PM in Room KC 905/907 Kimmel Center NYU.
Chris Potter (RightsFlow Director of Marketing) will be moderating.
Panelists:
Chris Curley, Manager of Business Development, Harry Fox Agency
Al Risi, Founder/CEO, ARMM
Jason McCormack, Muzak
Jeremy Yohai, Director, Writer Relations; Songtrust

Synopsis: Many artists are aware of the revenue from download sales, sync licensing, and live gigs. But did you know how lyric monetization, background music services (like Muzak), and how performance revenue can go untouched? Learn how to tap into these revenue streams with minimal effort and blueprint your future success!

For more information on additional panels and events, please visit the official site.

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