Boston, MA (March 26, 2012) Berkleemusic.com, the online school of Boston’s renowned Berklee College of Music, is debuting the new course Music Licensing for their upcoming spring term, beginning April 2nd, 2012. Students will learn how to create new avenues for placement of their own music, identify current opportunities for their copyrights, and understand how to use online resources to introduce their music to music supervisors, ad creatives, video game producers, and more. This course was authored and is being taught by executives from RightsFlow, a licensing and royalty service provider acquired by Google in 2011 to work within the YouTube environment. RightsFlow’s core focus is to identify content, license, account, and pay songwriters and publishers globally for YouTube, Google Music, and others.
“Each week we focus on a different area of licensing within the music industry, whether it’s mechanical or performance royalties, or international rights societies,” says Scott Sellwood, Strategic Partner Development Manager for RightsFlow at YouTube and lead-author of Music Licensing. The course starts with the conceptual framework that licensing is built on, and as we progress, we dig in deeper and look at the nuances, challenges, and opportunities available for independent musicians in each of the main licensing verticals. We teach practical, feet-on-the-ground tips to help musicians and music business entrepreneurs become successful with licensing music. I think we’ve developed a really fantastic course.”
Music Licensing includes a mix of real-world examples and hypothetical situations, in-depth explanations, and review of agreements, alongside a wide array of exclusive video interviews with music supervisors, licensing society speakers, and experts in the publishing world. Successfully completing the course will enable you to monetize your creative IP across various licensing uses, whether you are a songwriter, artist, record label, or publisher. You will know how to register your works with relevant performing rights organizations, understand the differences between master/publishing revenue streams, identify opportunities to create new avenues for placement, and use online resources to introduce your music to potential placement agents.
To learn more, visit: http://www.berkleemusic.com
Berkleemusic.com is the award-winning online continuing education division of Berklee College of Music, the world leader in music education. Bringing access to Berklee’s acclaimed curriculum to all students anywhere in the world, Berkleemusic is taking a leadership role in educating the next generation of producers, performers, and entrepreneurs on the evolving music industry landscape. Berklee’s renowned faculty provide a strong portfolio of over 150 online courses and multi-course certificate programs in Music Production, Guitar, Theory, Harmony & Ear Training, Music Business, Songwriting, Drums, Voice, and more. Visit www.berkleemusic.com for in-depth information on how to advance your music career, sample a lesson, or connect with our dedicated student advising team.