By Dan Rys, New York, October 21, 2011, excerpt:
A discussion of new cloud-based models of music consumption kicked off Day Three of CMJ. Patrick Sullivan, president and CEO of licensing company Rightsflow, moderated a Thursday planed titled “That Cloud is Shaped Like a $.” Sitting with him were Lisa Tiver, VP of Business Development at RightsFlow; Elizabeth Moody, Head of Music Partnerships at YouTube; Jason Pascal, VP and Associate General Counsel at The Orchard; and Charles Caldas, President of Merlin B.V. Also involved in the discussion, from the crowd, were Duncan Hutchison, Managing Director of Blackheart Records, and Ray Farrell, U.S. representative for finetunes.
As the music industry shifts more from relying on selling records toward subscription-based streaming frameworks, Apple’s iTunes cloud model is being promoted and discussed as one of the primary potential avenues forward. As the panel put it, the industry is now transitioning from preventing people from doing what they want to do, in terms of guarding downloads and prosecuting those who pirate music, and toward a model of enabling music fans and finding ways to monetize that.